iCleanse Launches Health Division to Transform Patient Engagement and Infection Control at the Point of Care
FOR IMMEDIATE RELEASE
iCleanse Health combines UV-C disinfection and digital engagement to advance safety, trust, and communication in hospitals and clinics.
PLAINVILLE, Conn., October 28, 2025 – iCleanse Group today announced the official launch of iCleanse Health, a new healthcare-focused division dedicated to improving both patient safety and engagement at the point of care.
Turning Mobile Disinfection into a Moment of Connection
Building on iCleanse’s patented UV-C disinfection technology, iCleanse Health introduces the first platform that unites hospital-grade mobile device disinfection with a 15-second digital engagement moment—delivering targeted, compliant healthcare messaging while eliminating up to 99.9 percent of pathogens on patient and staff devices.
“We’re redefining what it means to connect with patients in trusted environments,” said Greg Reilly, CEO of iCleanse Health. “By combining proven infection-control technology with meaningful communication, we’re giving hospitals and healthcare brands a new way to engage responsibly—at the exact moment when trust matters most.”
Surging Demand at the Point of Care
The launch comes amid strong growth in the $1 billion-plus point-of-care media market, where demand for targeted, high-trust patient engagement continues to rise. At the same time, hospitals face ongoing challenges from hospital-acquired infections (HAIs)—a persistent and costly threat to patient safety.
“This expansion builds on iCleanse’s heritage of safety and innovation,” added Christopher Allen Sr., CEO of iCleanse Group. “iCleanse Health represents the next chapter in our mission to protect people and empower connection across industries.”
Advanced Disinfection Meets Targeted Engagement
By combining proven UV-C disinfection with digital engagement, iCleanse Health addresses both challenges simultaneously—offering hospitals a brand-safe, clinically trusted platform ecosystem that ensures reliability, compliance, and peace of mind for providers and advertisers alike.
The iCleanse Health team, led by Greg Reilly, a seasoned healthcare marketing and media executive, joins a group of accomplished innovators with a track record of scaling successful technology businesses. Together, the leadership team brings deep expertise across healthcare, media, and product development to accelerate the company’s next stage of growth.
Demand Driving Expansion
Early partnerships include leading health systems such as UPMC, Hartford HealthCare, and MUSC Health. The company’s flagship Swift UV platform is supported by a secure, cloud-based CMS already integrated with leading healthcare media networks, enabling turnkey content delivery and real-time analytics.
iCleanse Health is currently focused on expanding deployment across hospitals, clinics, and specialty practices nationwide.
About iCleanse Health
iCleanse Health, a division of iCleanse Group, unites hospital-grade UV disinfection with trusted digital engagement to create safer, smarter, and more impactful patient touchpoints. The company’s mission is to improve patient experience, support providers, and open responsible new pathways for healthcare brands to engage at the point of care.
Learn more at iCleanse.com/health.
Contact: Michael Agnello | Head of Growth Partnerships | Michael.Agnello@iCleanse.com
