WHSNA and iCleanse Forge Partnership to Upgrade Traveler Experiences and Unleash a New Advertising Marketplace
iCleanse continues to excel at enhancing traveler well-being and advertising engagement with its innovative UV-C disinfection technology.
AVON, Conn., May 30, 2024 /PRNewswire-PRWeb/ -- In a significant move to elevate the travel experience, WH Smith North America (WHSNA), a leading specialty retailer in the resort and airport sectors, has joined forces with iCleanse, a pioneering company in place-based media technology. Together, they're rolling out a groundbreaking service aimed at enhancing public health and customer convenience: a complimentary, rapid phone disinfection for the 20 million customers who annually visit WHSNA locations, as well as the 10 billion travelers navigating airports across the United States.
iCleanse stands out with its unique offering. These devices use UV-C light to effectively disinfect phones, targeting a range of pathogens including influenza, E. Coli, Staph, and RSV, without the need for chemicals. The entire disinfection process takes a mere 15 seconds, during which users can engage with captivating digital content. Notably, the efficacy of iCleanse's technology is both EPA regulated and validated by independent third-party testing, ensuring a safe and reliable service.
In today's travel landscape, where expectations are ever-increasing, travelers demand not just efficiency but also healthier and safer environments. Smartphones, our constant companions on every journey, are notorious for harboring bacteria and viruses—pathogens that can linger on devices for weeks and potentially spread to others. "By partnering with iCleanse, we're showcasing our commitment to the well-being of both leisure and business travelers," said Toby Keir, CEO of WH Smith North America. "This partnership allows us to offer a unique, complimentary service that fosters community and instills peace of mind when traveling.
Chris Allen, CEO of iCleanse, expressed pride in the collaboration, highlighting WHSNA's distinctive presence in high-traffic retail spaces and its commitment to offering regionally relevant products to customers. "Starting in the summer of 2024, visitors, employees, and travelers will have the opportunity to quickly and efficiently eliminate germs from their devices, without the use of chemicals or generating waste. Additionally, this initiative presents a unique platform for brands and advertisers to enhance the traveler experience through our Swift UV units, creating a new way to connect with consumers on a meaningful level."
This partnership marks a significant step forward in integrating health-conscious technology with customer service, promising a cleaner, safer, and more engaging environment for travelers and shoppers alike.
About WH Smith North America
WH Smith is a leading global travel retailer with over 1,700 stores across 30 countries worldwide. WH Smith North America, incorporating Marshall Retail Group (MRG) and InMotion, represents over half of the Company’s international store estate, with c.320 specialty retail stores located in airports and resorts across North America.
MRG prides itself on creating unique experiences for customers by developing distinctive retail store concepts that feature and highlight the local culture, community, and lifestyle of the cities in which they are located. InMotion Entertainment Group is the largest airport-based electronics retailer in travel locations globally, with more than 120 locations throughout the United States. With access and insight into the latest technologies for business and leisure travelers, InMotion offers lifestyle products and electronics that include a wide breadth of headphones, mobile power, Bluetooth speakers and travel accessories. Follow WH Smith North America and InMotion on LinkedIn.
About iCleanse
iCleanse provides Swift UV units, an innovative solution designed to revolutionize smartphone hygiene and advertising revenue generation for businesses. With a commitment to creating cleaner, safer, and more connected environments, iCleanse empowers establishments to prioritize hygiene while unlocking additional revenue streams through captivating advertisements. For more information, visit www.icleanse.com
WH Smith Media Contact:
Kirvin Doak Communications
WHSmithNorthAmericaPR@kirvindoak.com
702.737.3100
iCleanse Media Contact:
Chelsey Clapper
chelseyclapper@icleanse.com
800.969.1166 ext. 401