The Value of Location and User Engagements for Advertisers
Introduction
In today’s saturated advertising landscape, standing out requires more than impressions. It requires relevance, timing, and engagement. Brands are seeking smarter ways to connect with consumers in meaningful moments. Location-based advertising and user engagement are proving to be the most powerful tools in this evolution. iCleanse offers a groundbreaking platform that integrates both—delivering measurable results in the moments that matter most.
The Power of Location-Based Advertising
Location is context. When advertisers reach consumers at a specific place and time, their message becomes significantly more relevant. Studies show that location-targeted mobile ad spending in the U.S. exceeded $38 billion in 2023, with projections surpassing $50 billion by 2026. Consumers are 2x more likely to engage with ads that are contextually aligned with their environment.
iCleanse takes this a step further by placing screens in high-traffic, high-trust locations such as hospitals, airports, retail stores, and entertainment venues. This includes major retail partnerships like WHSmith, expanding reach to global travel hubs and retail destinations. This allows brands to engage with a highly captive audience when their attention is most focused—during the phone disinfection process.
Value-Add Service Meets Brand Messaging
iCleanse is unique in that it offers both utility and engagement. The core of the platform is a value-add service: the disinfection of your phone in just 15 seconds. In a world where hygiene and wellness remain top of mind, iCleanse delivers peace of mind while providing a premium advertising experience. This dual function enhances the user experience and creates a positive brand association. During this high-trust, high-focus moment, a 15-second ad is served during disinfection, followed by an additional 15 seconds post-disinfection to reinforce the message with a compelling call to action.
The Engagement Moment: A One-to-One Experience
Unlike traditional DOOH (digital-out-of-home) screens that are designed for broad awareness, iCleanse is the only platform offering a true one-to-one engagement. While users wait for their phone to be disinfected, they are attentively viewing the screen. Once the disinfection completes, the screen continues to display an additional 15 seconds of content, providing brands a total of 30 seconds to deliver a compelling and complete message, including a strong call to action.
Why This Matters for Advertisers:
Uninterrupted Attention: Unlike mobile or web ads, iCleanse content is not competing with dozens of other stimuli.
Brand Safety & Trust: Placing your message in healthcare and family-friendly environments enhances brand perception.
Hyper-Relevance: Ads can be tailored to the location, time of day, and audience demographics.
Case Study: WHSmith Rollout
iCleanse recently partnered with WHSmith to deploy units across their airport and rail station retail locations, targeting travelers with high dwell times and strong intent to purchase. Early results show a 3-5x lift in recall and engagement versus traditional digital signage. Brands advertising travel essentials, beverages, and mobile accessories saw significant upticks in point-of-sale activity, validating the impact of contextual engagement.
Programmatic and Custom Campaigns
iCleanse integrates with major programmatic advertising platforms, allowing brands to dynamically push localized, time-sensitive content. For national brands, custom campaigns can be designed for seasonal promotions, product launches, or market testing.
The Data Advantage
Every iCleanse unit collects anonymous interaction data—including impressions, engagement time, and location analytics—giving advertisers real-time visibility into campaign performance. This enables constant optimization and clear ROI tracking.
Conclusion: A Smarter Way to Engage
The future of advertising is precision-based, contextual, and personal. iCleanse offers advertisers a rare opportunity to capture attention in a trusted setting, at the exact moment consumers are most focused. It’s not just about more impressions—it’s about better ones.
Take the Next Step
To learn how your brand can benefit from the iCleanse platform, or to schedule a demo, visit icleanse.com/advertisers or contact our media sales team at sales@icleanse.com.