How Ad Revenue Will Become an Agent of Change for Device Disinfection

In the wake of the COVID-19 pandemic, device disinfection has become an essential part of maintaining public and personal health and safety. Electronic devices have emerged as a potential vector for transmitting germs and viruses, creating a pressing need for effective disinfection solutions. However, many people still do not regularly disinfect their devices, even though studies have found serious pathogens on cell phones including Streptococcus, MRSA, Zika, COVID, Flu (influenzas), RSV (Respiratory Syncytial Virus) and even E. coli. 

The Problem: 
Personal mobile devices have become an integral part of our daily lives. Super-users touch their phones more than 5,000 times a day! Unlike hands, mobile devices are not regularly sanitized. Our devices are a breeding ground for germs and viruses, which can pose a significant risk to personal and public health. Making them the “Trojan Horse” that contributes to community transmission of infectious pathogens. 

Despite the growing importance of device disinfection, many people still do not regularly disinfect their devices. This is partly due to the lack of awareness, effective disinfection solutions and the importance of maintaining good hygiene habits in using electronic devices.  

The Solution: 
Ad revenue can play a critical role in driving the adoption of effective disinfection solutions and promoting healthy habits in the use of electronic devices. By leveraging the reach and influence of digital out-of-home (DOOH) platforms like iCleanse, we can raise awareness of the importance of device disinfection and encourage people to adopt healthy hygiene habits in a few ways. 

The first way is to partner with iCleanse to integrate healthy habits into your brands’ advertising messaging. iCleanse creates a series of ads for their partners, highlighting the effectiveness of disinfecting a mobile device and how it prevents the spread of germs and viruses. Also, educational content series can be sponsored by a brand on the proper use and benefits of UV light and the importance of regular device disinfection. 

Another way to leverage ad revenue is by branding iCleanse’s Swift UV unit with your company logo and using the (DOOH) screen and messaging alignment to promote the importance of device disinfection. Companies could integrate the unit graphics to align their branding with messaging on the importance of device disinfection and remind users to regularly disinfect their devices to maintain good hygiene habits even before using the device chamber. 

Partnering with social media platforms and influencers to create social media campaigns promoting healthy hygiene habits for electronic devices can be an effective way of increasing awareness. These campaigns could include challenges, contests and other interactive activities that encourage users to adopt great habits and share their experiences with others. 

Ad revenue can become a powerful agent of change for device disinfection by promoting the importance of maintaining healthy hygiene habits in using mobile devices. By leveraging the reach and influence of the iCleanse platform, we can raise awareness of effective disinfection solutions and encourage people to adopt healthy hygiene habits. With the right approach, we can help prevent the spread of germs and viruses and promote public health and safety. It is essential to make this campaign accessible to everyone and iCleanse can make the change happen in this crucial aspect of our lives.